Research
Both an art and a science, the work of the Design Research
department brings user feedback into the design and development
process. Specialists with advanced degrees in fields including
information systems, human-computer interaction, cognitive
psychology, interaction design, and anthropology comprise the
team.
Electronic Ink has two full-service Insight Labs for usability
testing: the keen observation, measurement, evaluation and
improvement of how people interact with software, devices and
technology.
In our Digital Lab, Design Researchers perform design and
usability assessments, manage requirements gathering, and conduct
usability testing with Eye Tracking technology. They leverage
leading-edge methodologies to assess usability, taxonomy,
navigation and other critical components of software applications,
business systems, intranets, extranets, video displays/kiosks,
concepts and prototypes.
The work of this team transcends the study of software and
products to analyze how people perform in highly specific
environments by observing and testing how they interact with
specific tools in unique settings.
Electronic Ink has built an Immersive Lab where almost any
real-world environment can be recreated for observation and
testing. A pharmacy, an air traffic control tower, a call center
operating on SAP technology... our Immersive Lab can reproduce and
analyze how users behave in any of these settings.
On any given week, several exciting projects are under way in
Electronic Ink's Insight Labs. Out of box testing observes whether
or not consumers can configure the latest handheld device with only
the maker's instructions. User testing of a car manufacturer's
website determines what features and benefits potential buyers
prefer in their new cars.
Critical data gathered during testing drives design and
development. Through quantitative and qualitative testing,
Electronic Ink clients are guaranteeing - not guessing - that the
end-product we design for them - whether software, systems,
products or environments - will satisfy the people who use it.
Find out more about our experience. Read our Case
Studies.