Electronic Ink and The Philadelphia Orchestra, One of the Leading Orchestras of the World, Launch Redesigned Website

Monday, November 03, 2008

PHILADELPHIA, PA - Electronic Ink, the leading design consultancy dedicated to improving the way people interact with technology, their environments, and one another, recently launched a complete redesign of The Philadelphia Orchestra's website http://www.philorch.org.

The redesigned site provides an enhanced understanding of the Philadelphia Orchestra's program offerings and better enables visitors to interact with the Orchestra, especially to find concerts and purchase tickets and to make donations. "Electronic Ink's user/customer-centered design approach, combined with its technological expertise, helped to create a site that provides our patrons with an efficient, streamlined process for selecting concerts and purchasing tickets," said J. Edward Cambron, the Orchestra's vice president of marketing and public relations.

Compiling usability testing results and feedback from Orchestra subscribers, single-ticket buyers, and donors, Electronic Ink redesigned the site to feature intuitive information architecture and striking visual design in keeping with The Philadelphia Orchestra's new branding. These elements work together to make the experience of browsing simple and engaging, and the process of purchasing tickets or subscriptions easily accessible throughout the site. New features that Orchestra website visitors will find are "My Account," which allows account-holders the opportunity to view their complete transactional history; a special area exclusively for eZseat and eZseatU members; improved search functionality; and easier-to-access concert add-ons such as program notes and audio clips. The new web presence reinforces the Orchestra's identity as a world-class institution with over a century of acclaimed performances, international tours, and best-selling recordings.

"Electronic Ink was able to draw upon our experience with leading entertainment clients to show our value proposition to The Philadelphia Orchestra," said Harold Hambrose, CEO and Founder of Electronic Ink. "Together, we effectively transformed the Philadelphia Orchestra website to reflect its updated brand identity while providing users with a seamless on-line research, browsing and purchasing experience."

About Electronic Ink:

Electronic Ink improves the design and usability of software applications, enterprise software and browser-based applications. The company's staff of nearly 80 experts is dedicated to conducting groundbreaking work in data visualization, user interface design, usability and human factors, and business process analytics for an elite client roster. For more than 18 years, the company's solutions have earned superior results for the world's most notable brands in energy, financial services, health care, media and government. Across all categories, clients continue to select Electronic Ink for its proven ability to impact efficiency and maximize productivity. Electronic Ink is based in Philadelphia, Pa. and is privately held. For more information about the company, visit www.electronicink.com.

About The Philadelphia Orchestra:

Founded in 1900, The Philadelphia Orchestra has distinguished itself as one of the leading orchestras in the world through a century of acclaimed performances, historic international tours, best-selling recordings, and its unprecedented record of innovation in recording technologies and outreach. The Philadelphia Orchestra annually touches the lives of more than one million music lovers worldwide through its performances, publications, recordings, and broadcasts. The Orchestra presents a subscription season in Philadelphia each year from September to May, in addition to education and community partnership programs, and appears annually at Carnegie Hall. Its summer schedule includes an outdoor series at Philadelphia's Mann Center for the Performing Arts, free Neighborhood Concerts, and residencies at the Bravo! Vail Valley Music Festival and the Saratoga Performing Arts Center in upstate New York.
For more information about The Philadelphia Orchestra please visit www.philorch.org.