AstraZeneca Global Web Framework All CaseStudies

Transforming disparate experiences into a streamlined system

The Challenge

AstraZeneca wanted to combine its diverse Web assets to establish a single global user experience for all products, diseases, and country sites, improve branding opportunities, implement a consistent look and feel, and reduce Web site development and administration costs.

The Electronic Ink Solution

Electronic Ink integrated scientific-based usability analysis to design and build a Web template system that enhanced the user experience, more effectively communicated to constituents, increased consistent branding opportunities and enabled more efficient IT.

Net Result and Impact

Electronic Ink’s design reduced Web site development and maintenance by 75%.