HSBC Web site: Portal All CaseStudies

Redesign to make taxonomy and navigation more intuitive

The Challenge

HSBC’s users struggled to find information and accomplish tasks with their corporate communications portal.

The Electronic Ink Solution

Electronic Ink analyzed how users interacted with the portal. They determined that the organization of information was counter-intuitive. Electronic Ink helped HSBC build a new taxonomy based on how users engaged with the portal and the tasks they conducted regularly. Electronic Ink refined HSBC’s portal navigation, providing design, content, functionality, and tool concepts to improve the ease of use.

Net Result and Impact

HSBC’s new portal allowed employees to conduct their business efficiently. It reduced administration costs and time on non-value-add tasks.