Liquid Generation Social Network All CaseStudies

Keeping the experience user-centered while balancing advertising demands

The Challenge

Liquid Generation needed a hip and active website with media rich content that would keep its young predominately male audience engaged while appealing to the demand for prime placement from its advertisers.

The Electronic Ink Solution

Electronic Ink redesigned LiquidGeneration.com, transforming a collection of activities into a coherent user experience. Specifically, Electronic Ink implemented “tagging” and a unique browsing interface, designed a categorizing system to organize existing and future content, and leveraged AJAX technologies to decrease bandwidth and page load times.

Net Result and Impact

Electronic Ink’s user-centered design improved site usage, reduced administration and maintenance costs, increased branding opportunities, and enhanced advertising value.