Electronic Ink are Usability and Human Factors Experts
Usability is crucial. Without usable technology, companies suffer. Employees suffer. Customers suffer. It is the often overlooked magic bullet. So why don't companies invest more in usability early in the software development life cycle? They feel it's too expensive. Too time consuming. The truth is, the amount of dollars you will spend making your technology more usable after it is built will make any initial investment in usability up front look like pocket change. The sooner you consider your end users, the better the ROI.
How do you measure the usability of your technology assets? Electronic Ink's Human Factors experts evaluate user experience from a cognitive and behavioral psychology perspective. Our team provides the quantitative data, including eye tracking analysis, as well as the qualitative nuggets that actually tell you why your employees and customers are frustrated. Where do the users get confused? What barriers prevent them from being productive? What frustrates them?
Using our state-of-the-art Usability Lab, we expose the intricate details of your technology experience and uncover valuable information from representative end users. Whether it's a corporate Intranet, an Enterprise Software application, a transaction-based financial service, or healthcare application, or a customer-facing web site, Electronic Ink uncovers usability problems before they can come back to haunt you.