Keeping the experience user-centered while balancing
advertising demands
The Challenge
Liquid Generation needed a hip and active website with media
rich content that would keep its young predominately male audience
engaged while appealing to the demand for prime placement from its
advertisers.
The Electronic Ink Solution
Electronic Ink redesigned LiquidGeneration.com, transforming a
collection of activities into a coherent user experience.
Specifically, Electronic Ink implemented "tagging" and a unique
browsing interface, designed a categorizing system to organize
existing and future content, and leveraged AJAX technologies to
decrease bandwidth and page load times.
Net Result and Impact
Electronic Ink's user-centered design improved site usage,
reduced administration and maintenance costs, increased branding
opportunities, and enhanced advertising value.