Redesign to make taxonomy and navigation more intuitive
The Challenge
HSBC's users struggled to find information and accomplish tasks
with their corporate communications portal.
The Electronic Ink Solution
Electronic Ink analyzed how users interacted with the portal.
They determined that the organization of information was
counter-intuitive. Electronic Ink helped HSBC build a new taxonomy
based on how users engaged with the portal and the tasks they
conducted regularly. Electronic Ink refined HSBC's portal
navigation, providing design, content, functionality, and tool
concepts to improve the ease of use.
Net Result and Impact
HSBC's new portal allowed employees to conduct their business
efficiently. It reduced administration costs and time on
non-value-add tasks.