CashEdge: User Experience Design and Testing Create a Market-Ready ProductAll Case Studies

The Challenge

For nearly a decade, CashEdge has been the preeminent provider of behind-the-scenes, online funds transfer services to financial institutions. When the company saw an opportunity to expand their service offerings through direct consumer-to-consumer payments, they realized they needed a strong presence to compete with other companies in that space. CashEdge enlisted Electronic Ink to help to create the user experience that would capture the attention both of decision makers in major financial institutions and prospective users of the product.

The Solution

Electronic Ink began by creating user scenarios that would help refine the baseline set of functional requirements. Using these scenarios, they created workflow diagrams and product maps to establish the structure and organization of the payment functionality. Electronic Ink's researchers conducted user testing to validate these preliminary designs, which were later refined and interpreted into life-like color screen mock-ups that brought the new product identity to life. Subsequently, the team created graphics and specifications that allowed CashEdge's internal development team to implement the new functionality autonomously.

The Impact

Using Electronic Ink's deliverables, CashEdge was able to market their new payment offering to partnering financial institutions with the knowledge that:

• Users understood the overall purpose and behavior of the functionality and could navigate effortlessly,
• Language and terminology provided effective communication of key messages, and
• Visual treatment of the product was unique and set CashEdge apart from the competition.

Electronic Ink offers research, design, and technology services. We pride ourselves in working collaboratively with our clients, their partners, and their customers. Our services provide vital benefits, which ensure that designs of critical and costly consumer tools are fully realized and usable.

Have an idea for a new digital product or service and need help getting it to market? Electronic Ink has the expertise and proven process to shape requirements, validate design decisions, and build a prototype or fully functioning, integrated system.