Which Social Media Platform Is Best for Independent Businesses

The world of business is constantly evolving. With every year, businesses are finding new and innovative ways to reach out to their pre-existing and potential customer base. There have been a lot of changes in the ways that businesses operate over the years, from call-ins to emails.  

In the last twenty years, there has also been something else introduced into the world, social media. Social media has taken the world by storm and it is rare that you will find someone that doesn’t have an account on one of the many platforms. 

Social media started off as a way to stay in touch with friends and occasionally share the odd picture of a cat doing something silly. However, much like any part of life, social media has evolved. Businesses saw opportunities in the reach that can be found when you use social media to advertise your goods and social media has remained to be a very effective marketing technique. But, which social media platform is the best for independent businesses? 


To decide which of the available social media platforms are the best for independent businesses, we must first examine each one individually. 

Facebook is arguably one of the most popular platforms out there, it has been around since 2006 and it shows no signs of going anywhere.  If you are someone that has a Facebook account, then you are probably very familiar with constantly being exposed to ads when you are browsing your homepage.  

Most of the time, these ads can be extremely convenient as they are usually targeted towards your own searches and follows. This means that you are likely to be exposed to a product that falls under your own interests.  However, you may sometimes notice that products that you have never even thought about pop up on your homepage. This actually happens because Facebook offers a lot of neat features that can be used by businesses to further their consumer reach

One of the main sources of income for Facebook is the companies that use the platform for advertising purposes. If you have a business page on Facebook, you can actually use a number of features to get your products out there. There is a promotion feature that you can use which works by allowing you to invest a large quantity of money in making sure that your post is seen by a wider audience.  

Facebook is also a very popular business platform due to all of the external companies that have been set up to work with Facebook and help with reach. For example, there are plenty of companies that give you the ability to buy facebook followers. If you are an independent business, this is an extremely useful aspect of Facebook as it gives you the chance to gain popularity for your page. If people come across your Facebook page that already has many likes, they will also feel inclined to like the page as a lot of likes is usually a good indication of quality.  


Much like Facebook. Instagram also offers a lot of opportunities for you to advertise your business.  Instagram was once used simply to show people what food you were having for dinner, now it is the hub of business exchange and advertising.  

When you create an Instagram account, you have the option to make it a personal account or a business account. Business accounts have many features which means you can monitor the success of the reach of your business. For example, you can see how many people are interacting with your posts in relation to how many people are seeing your posts. You can also see how many people are sharing what you are publishing, so you can really get an idea of a product’s success from that.  

Instagram is also a hot spot for influencers. Though Facebook still has its influencing community, Instagram has really taken over as the best place to make a career as an influencer. One of the main ways in which influencers make money is through sponsorship. Sponsorships are really good for small businesses as they don’t usually cost too much. In fact, you are likely to spend less on a sponsorship than you are on a normal advertisement.  

Influencers usually have a large number of followers too, so if a business is smart enough, then they will select the correct influencers that relate to their company. So if you are a business that sells sports gear, it would be best to target your sponsorship to an influencer that specializes in sports entertainment or something along those lines.  

When you get a lot of attention on Instagram, you are also able to make a lot of money. This is because Instagram wants to encourage frequent posting and so if your posts get a lot of interaction, you could make some money that you could put back into your business.  

Though there are many platforms out there, if you want to successfully market your business then you should go for either Facebook or Instagram. These social media platforms are also extremely easy to use, which means that you won’t have to worry about having to get used to a complicated system, which is often the case if you attempt to set up a website on your own. These social media platforms have done all the work for you, all you need to do is post.  

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